Acer’s Everywhere. How Did That Happen?
宏基---势不可挡
ABOUT three months ago, Gianfranco Lanci flew into San Francisco International Airport, got off the plane and made his way to the passport control stations. As he pulled out his documents, the passport agent immediately recognized him as the chief executive of Acer.
“It was the first time in my life that has ever happened,” he says.
Mr. Lanci may need to come to grips with his growing celebrity. After all, he has turned Acer, the personal computer seller based here, into a finely tuned organization that’s obliterating some of the computing industry’s longest-standing traditions and leading ’s charge up the technology food chain.
This year, Acer appears poised to overtake Dell as the world’s second-largest seller of personal computers, which would put a real dent into one of America’s favorite dorm-to-empire business stories. And if this comes to pass, Acer would trail only Hewlett-Packard; no computer company based outside the United States has ever climbed so high.
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三个月前，蒋凡克·兰奇飞抵旧金山国际机场，下飞机走向护照检查站，当他抽出证明材料时，护照检查员一眼就认出他是宏基总裁。
兰奇说：“这种事我还是头一回碰到。”
兰奇先生以后也许得努力适应他那与日俱增的名气。毕竟，正是他将宏基这家台湾本土个人电脑零售商，转变为一个令人满意，步调协调的庞大组织，他正努力打破一些计算机企业的传统强势地位，带领台湾本土企业冲向技术产业链的上游。
今年宏基似乎大有取代戴尔成为世界第二大计算机零售商的势头，而这也将极大地挫伤美国人所津津乐道的宿舍创业传奇。如果宏基成功超越戴尔，在它前面的就只剩下惠普了，从没有一家美国本土之外的计算机公司能达到如此高度。
版主点评：在普遍遭受经济危机摧残的计算机企业里，唯有宏基逆势而上，业绩节节攀升，超越戴尔只是时间问题。其独到的战略眼光值得国内企业学习。
点一个词：dorm-to-empire business stories
dorm:大学集体宿舍，empire:指商业帝国。
这个短语指的是美国人所崇尚的创业精神，尤指上世纪八，九十年代一批大学生所创造的硅谷传奇，如创立DELL公司的迈克尔·戴尔，开创微软帝国的
比尔·盖茨，都是在大学期间开始自己的事业。
